create. play.
What makes us special
What makes us special

100% screen free activity kits

Focuses on emotional intelligence (EQ)

Designed by therepists

Raises self-awareness

Improves ability to self-regulate

Enhances motivation

Teaches empathy

Fosters social skills

While others focus on making kids smarter, we are determined to make them kinder.

Screen-free wholesome fun!
Screen-free wholesome fun!

Welcome to Open the Joy! Our focus is playQ: developing emotional intelligence in kids through play.

How do we do this? We make screen free activity kits, designed by therapists, with the intention of bonding families and fostering life skills in kids. Our award-winning kits have found fun and innovative ways of teaching important skills such as forgiveness, empathy and self-confidence, all through hands on fun!

All materials required to complete your EQ building activities come in the kit. Simply "Open the Joy" today, and help build an emotionally balanced tomorrow. Partner with us in our mission to "Grow Good Humans", one kit at a time.

How it works.

Each kit aims at building emotional intelligence (EQ) in children through creative play.

Each box focuses on a different life skill.

Our Story...
Our Story...

Not all stories have fairytale beginnings, in fact, our journey started in a hospital room. My daughter was diagnosed with an incredibly rare childhood disease requiring frequent hospitalizations, and as her mom, I was determined to make sure she was emotionally equipped for journey ahead. I wanted to teach her important life skills such as patience, forgiveness, resilience and self-confidence. I realized that the school curriculum didn't teach this, neither did the toy industry. Nobody was focusing on the emotional intelligence of kids- so I did.

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love letters

4.9 stars8,470 reviews

"My grandson is a little engineer in the making and he can't stop talking about how professional he feels after building his excavator. He carries the experiment book around with him everywhere and will explain hydraulics to anyone that will listen! It's really quite impressive how much he's gotten out of this kit! " -Sasha S.


"Ever since getting my son into origami I have seen an amazing improvement in his attention span. It's like this is the antidote to the ipad! I especially love how they stress mindfulness in a child-friendly way. It's important to teach kids how to slow down and focus so this kit is great." -Bryan W.


"This is my new go-to activity for my little ones when I am trying to get work done. I love the step by step pictures so they can follow the directions without my help. They are always SO excited to show me what they made all by themselves whether it was from the book or their own clay creation." - Kristin M.


"I got this for one of my daughter's classmates and they have been on Zoom twice a week performing magic shows for the whole class. Even my daughter, who has always been pretty shy, learned a trick to perform for everyone! I think she will be getting her own magic set for her birthday!" - Stephanie T.

What you can expect
from us.
What you can expect
from us.

Thereputic benefits to your child through play

Develop fine and gross motor skills with hands on activities

Build confidence in your child through problem solving

Create a stronger bond with your family

Not 100% happy? 30 Day Money Back Guarantee.
We're all about the smiles.

Limited time offer!

Free gift with each kit:
Our best-selling conversation cards!


100% Screen-Free Fun!

While supplies last !

Why you’ll love the
3-in-1 Talking Cards
Why you’ll love the
3-in-1 Talking Cards

5-Star product rating

Great for car rides, camps, dinner time and more!

Grab-and-go fun

Will keep you talking, laughing and thinking

Endorsed by pediatricians

Open The Joy's Promise:

For every item purchased, we donate a toy to a hospitalized child in America.

We partner with Spread The Joy 501(C3), to deliver activity kits to sick kids in need.
Find out more at

Loved by Kids. Trusted by Experts.