Welcome to Open the Joy! Our focus is playQ: developing emotional intelligence in kids through play.
How do we do this? We make screen free activity kits, designed by therapists, with the intention of bonding families and fostering life skills in kids. Our award-winning kits have found fun and innovative ways of teaching important skills such as forgiveness, empathy and self-confidence, all through hands on fun!
All materials required to complete your EQ building activities come in the kit. Simply "Open the Joy" today, and help build an emotionally balanced tomorrow. Partner with us in our mission to "Grow Good Humans", one kit at a time.


























How it works.
1
Select the perfect activity kit.


2
Nurture a life skill.


3
Make kids kinder!
Each box focuses on a different life skill.








Each box focuses on a different life skill.


















Expert approved

Expert approved

✓ Designed by therapists
✓ Endorsed by pediatricians
✓ Child play specialist recommended
✓ Loved by kids!


Loved by Kids. Trusted by Hospitals.

From Open The Joy



From Open The Joy
✓ Activites to promote kindess and empathy
✓ Create a stronger bond with your family
✓ Develop motor skills with hands on activities
✓ Build confidence in your child through problem solving
Testimonials
love letters
4.9 stars8,470 reviews

Not all stories have fairytale beginnings, in fact, our journey started in a hospital room. My daughter was diagnosed with an incredibly rare childhood disease requiring frequent hospitalizations, and as her mom, I was determined to make sure she was emotionally equipped for journey ahead. I wanted to teach her important life skills such as patience, forgiveness, resilience and self-confidence. I realized that the school curriculum didn't teach this, neither did the toy industry. Nobody was focusing on the emotional intelligence of kids- so I did.
Read more As Featured On Business with Purpose Honored by The Tory Burch Foundation



As seen on Good Morning America


"We love this company, you will too!"
-Tory Johnson
Open The Joy's Promise:
For every item purchased, we donate a toy designed specifically for hospitalized children, right here in America.



Find out more at www.spreadthejoy.org