You Play. We Give. Kids Heal.
Open The Joy's Promise:
For every item purchased, we donate a toy designed specifically for hospitalized children, right here in America.





Not all stories have fairytale beginnings, in fact, our journey started in a hospital room. My daughter was diagnosed with an incredibly rare childhood disease requiring frequent hospitalizations, and as her mom, I was determined to make sure she was emotionally equipped for journey ahead. I wanted to teach her important life skills such as patience, forgiveness, resilience and self-confidence. I realized that the school curriculum didn't teach this, neither did the toy industry. Nobody was focusing on the emotional intelligence of kids- so I did.
Read moreAs Featured On Business with Purpose

Open The Joy partners with the Spread the Joy Foundation, a registered 501(c)(3) nonprofit, as we share the same mission of empowering hospitalized children fighting major pediatric illness in the form of a Joy Box- a simple, genuine and small act of kindness to lift a child’s spirits.



Through strategic partnerships, we aim to one day be able to donate a Joy Box to every hospitalized child in America.

Open the Joy is a proud partner of the Spread The Joy Foundation. We will continue to support them by donating a portion of our profits and products in pursuit of our joint mission of bringing love, laughter, hope, and joy to hospital rooms across the country. To learn more about the foundation or to donate visit: www.SpreadTheJoy.org

Servicing Hospitals Across America Together

What hospitals are saying about us...
As seen on Good Morning America


"We love this company, you will too!"
-Tory Johnson
If you are a hospital looking for free activity kits for your patients sign up here.
We wil respond to your request within 48 hours.